Create, manage and optimize high performing Amazon campaigns for sponsored ads, display ads, and any other pay-per-click channels available to us
Utilize existing keyword lists and expand using keyword discovery tools like Google Keyword Planner and Amazon automatic campaigns
Identify, quantify and implement new keyword or bidding strategies with respect to dynamic product margins
Utilize Excel for scalable analysis and efficient imports
Work directly with stakeholders, owners, and executive management to unpack ideas
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